Siri might actually be able to figure out what song you’re listening to at the bar now.
Apple is planning to purchase Shazam, the music discovery app, for around £300 million ($395 million), TechCrunch reported on Friday (Dec. 8). As of 2015, the 18-year-old company’s valuation was around $1 billion, according to Pitchbook, and the deal would be one of the largest acquisitions of a UK company by a Silicon Valley giant, according to the Financial Times (paywall). Apple declined to comment on the reported sale.
Shazam was founded in 1999, and originally operated a service where people could call a phone number, hold the receiver up to a source of music, and then be texted the name of the song and its artist. In 2008, with the launch of Apple’s App Store, the company released an iPhone app that could name just about any song in a matter of seconds. The app has rarely dropped out of the Top 100 most-dowloaded apps on the store since then, according to App Annie.
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